Highlander Physical Therapy
Wave partnered with Highlander Physical Therapy to develop a cohesive brand package and a custom website to launch their new business with clarity and confidence.
Client
Highlander Physical Therapy
Location
Bozeman, Montana
Industry
Health & Wellness
Overview
Highlander Physical Therapy came to Wave ahead of their official launch, looking for a cohesive brand identity and a modern website that would establish trust, communicate their approach, and position them confidently within the local market. Our goal was to create a polished, professional presence that felt intentional from day one.
We performed a deep discovery process to understand their vision, audience, and long-term goals.
Our Process
We designed a mobile-first website and brand package by:
Learning client goals and target audience.
Integrating quick payment and scheduling.
Using existing ideas to create a visually, and on-brand logo & brand package.
Followed up with SEO strategies to ensure that their website was getting the traffic it deserved.
We performed a deep discovery and strategy process to understand Highlander’s mission, target audience, competitive landscape, and long-term vision. This foundation guided every design and structural decision, ensuring the brand and website were aligned with both clinical professionalism and a modern, approachable feel.
Results
Within the first month, Highlander's overall online presence has gone up over 118%, allowing more customers to find solutions for Physical Therapy in the Gallatin Valley.
Wave Marketing was an incredible partner from the very beginning. They took the time to deeply understand our vision and translated it into a brand and website that truly reflects who we are. The process was thoughtful, strategic, and seamless, and the final result exceeded our expectations. We couldn’t be happier with the foundation they helped us build.
Sam Foster
Owner
Final Thoughts
This project set a strong foundation for Highlander Physical Therapy’s growth, combining clear brand direction with a scalable, performance-focused website. By aligning strategy, design, and structure early on, Highlander launched with confidence and a digital presence built to support long-term success.
